Our Story

Soulty Sea Dogs was founded by two Soulty Sea Dogs,Matt and Kim, in sunny Cape Town, South Africa. 

Matt and Kim had been travelling the globe for about 7 years when they realised the sad realities of our sunscreen and what they’re doing to our planet and her people. 

"We knew we needed to be the change; we needed to create something that will keep our people safe and the planet stoked. It was that simple for us. And so, Soulty Sea Dogs was born. A mineral, guilt-free sunscreen designed to inspire you to enjoy all the wonders that this world has to offer. We have a deep love for mother nature and all her offerings, and it has been a big part of our joy journey – and we wanted to share that with you, we think there is a lot of healing and a lot of happiness to be found from out there. We hope to be part of the solution to us humans reconnecting with nature once again and experiencing true, wild, crazy joy. Welcome to the revolution - welcome to The Soulty Sea Dogs fam, we are so stoked to have you."

 Matt and Kim, The Founders