The very essence of this brand, and the very reason for its becoming, was to #SPREADTHESTOKE. 

We wanted to create a community of people who see the rainbow, not the storm. The ones who carpe diem and seize the damn day. We noticed a world full of sad, stiff, angry, stressed people - and we wanted to see if we can do our bit to help the human race shake off all the weight they've added to their shoulders, and not sweat the small stuff. 

Because at the end of the day, we've only got one shot at this thing called life - so we may as well enjoy it. Amma right?

So, we present you with the coolest sunscreen that ever lived. Soulty Sea Dogs isn't just about protecting your skin from the suns harsh rays, its about getting you outside and breathing fresh air! 

So, with the coolest sunscreen comes the coolest slogan #SPREADTHESTOKE. And we want to see you do just that, let the stoke drip off your bodies and ripple onto everyone you meet along the way. 

We want to see how you #SPREADTHESTOKE you do with your Soulty Sea Dogs screen, so, the mission is simple:

  1. Take you Soulty Sea Dogs sunscreen on an adventure
  2. Do cool sh*t with it
  3. Tag us on instagram in a pic of the cool sh*t you're doing (@soultyseadogs_)
  4. Use the hashtag #SPREADTHESTOKE
  5. And you could get a free sunscreen sent right into your paws.

What classifies as cool sh*t you ask? Anything really, because whatever it is we know you'll make it cool. Eg: hiking a mountain, camping, going on a surfventure, donating to someone less fortunate than you, picking up litter off the beach. You name it, if Soulty Sea Dogs is involved, it's probably cool. Just tag us, and you could get free stoke in the form of really cool sunscreen.

We can't wait to see how you #SPREADTHESTOKE.

Adios Amigos,

The Soulty Sea Dogs team