We size up, not down

We have made sure that there is absolutely zero wasted space in our packaging. We fill it up to the brim, to ensure you get the best bang for your buck.

Reef safe

This is a big thing for us. We've made sure we use the highest quality non-nano zinc oxide, to keep our turtles and their homes safe.


There is not, and never will be, a single trace of animal based/animal derived ingredients in our products. We're powered by plants.

Made in SA

Born, raised and made in sunny South Africa. South Africa is our homeland and we couldn’t be prouder to be a part of the community, our goal is to uplift our country and create jobs here as opposed to creating jobs elsewhere. 

Beauty without cruelty

We're very proud to say that we are endorsed by Beauty without Cruelty. Animals are our mates, they deserved to be loved and cherished, and most certainly NOT tested on.

No nasties

We are big on health and wellness. One of the core reasons Soulty Sea Dogs was built was because of gut health. Because we care about your wellbeing, we promise that our sunscreens have: NO: toxic/yuk ingredients. YES: natural ingredients harvested from plants.

100% plastic free

We've told you once and we'll tell you again. We care about the planet and her needs, and because plastic seems to be the biggest thing in her landfills - we've opted out of the whole plastic thing.

Packaging made form waste

One mans trash is another mans treasure, right? Right! We've made sure that we're able to close the loop wherever possible, and use whats already on planet earth - so, our boxes are made from your rubbish. Cool, hey?